Made to feel
Macro textures and slow motion turn a product into a sensory story.
AI video production for brandsCREATIVE DIRECTION × GENERATIVE AI
Your brand.Newrealities.
Advertising films where the idea, the product and the atmosphere become one story. Creative direction and generative AI, shaped around your brief.
Explore the work
01 / AUTOMOTIVEAI concept
Light. Motion. Character.Create your brand's next story ↗
Visual explorations / 01
Stories in motion.
From the texture of chocolate to the architecture of light. Advertising concepts for products, brands and spaces.
Quiet statement
A minimal fashion concept focused on silhouette, movement and space.
Soft ritual
Natural light, close detail and a calm rhythm for a skincare story.
Morning, composed
A warm coffee concept connecting a product with an everyday moment.
Black opal
A dramatic beauty macro study with deep color and sculpted highlights.
One space. Four moods.
An interior concept exploring a room through changes in color and atmosphere.
A selection of AI concepts and visual explorations. These examples do not indicate commissioned work or partnerships with any brands shown.
What we create / 02
Technology.Directed by ideas.
We start with the product and the brief. Find a visual direction, create the scenes and shape a film where every detail serves the impression.
Tell us about your projectProduct films
Texture, detail and movement that bring a product into view. For launches, collections and advertising assets.
Brand films
Visual worlds built around a brand idea. Mood, story and character in every scene.
Digital content
Short films and adaptations for digital advertising, social platforms and websites.
Creative exploration
Explore imagery, scenes and styles before production. Turn an early sketch into a clear direction.
One idea. The right format.
9:1616:91:1for your channels
Our process / 03
From brief to frame.
Clear stages, a shared direction and attention to detail at every step.
- 01 /
The brief
Define the product, audience, channels and the intended impression.
- 02 /
Creative direction
Agree on references, the visual approach, formats and scope.
- 03 /
Production
Create the scenes, build the edit and make the agreed revisions.
- 04 /
Delivery
Prepare the final files in the formats agreed for your channels.
Your next project / 04
Let's makesomething.
A product launch, a new collection or an idea without a name yet. Tell us what you have in mind.
partner@razif.orgA few answers
Before the first frame.
Do I need a finished concept or script?
A description of your product and goals is enough to begin. If you have a script, brand guidelines or references, we can use them as a starting point.
Can you work with our photos and videos?
Yes. We will review your assets and discuss how to use them. Accurately representing a product may require additional angles and details.
How much does a project cost?
Pricing depends on the concept, number of scenes, duration, formats and revisions. We will clarify the brief and propose a scope before production starts.
How are timelines and revisions agreed?
We agree on the timeline, approval stages and revision scope before the project begins. A preferred delivery date is enough for the first conversation.
Can the video be used in advertising?
We discuss intended channels and usage during the briefing stage, including rights to source assets and any restrictions of the selected tools.